If we are to run National Olympic teams as if they are multi-national corporations then why not? Better still, let's throw away these idiotic scruples about commercialism and let the sponsors fund Olympic teams directly? Coca Cola could do a deal with a small bankrupt country, such as Greece, to bail them out providing that the Greeks relax their immigration rules and allow citizenship for the world's best athletes. The athletes would need to be paid higher salaries than other countries in order to overcome their heartfelt nationalistic fervour.
At a stroke we would have achieved the rebirth of the Greek Olympic tradition as well as digging them out of their current economic funk. Greece would leapfrog the UK to the top of the medal table of corporate nations who have allowed hyper-commercialism to displace democracy. Faust was small fry compared to this!![]()
